The wanderlust-inducing #Stellenblog campaign commanded the social media spotlight for several days leading up to INDABA 2014, with some of the most influential international and local travel and lifestyle bloggers uncovering and digitally sharing the best of what the Stellenbosch wine tourism region has to offer.
#Stellenblog was brilliantly conceptualized and coordinated by Destinate in association with iambassador, a global association of the top travel bloggers in the world, and Stellenbosch Wine Routes. International bloggers included Keith Jenkins from Velvet Escape, Matt Long from Landlopers, Niamh Shields from Eat Like a Girl, and Norman Röhlig from I-REF. Natalie Roos from Tails of a Mermaid was the carefully selected local travel and lifestyle blogger, while Ilse van der Merwe from The Food Fox played hostess, and popular South African lifestyle and wedding blog, The Pretty Blog, supported the initiative.
The bloggers’ whirlwind tour began the Overberg (follow the hashtag #VisitOverberg) with a boat trip and flower safari at Grootbos Private Nature Reserve before officially kicking off with an #instawalk through the historic oak-lined streets of Stellenbosch. When the team wasn’t indulging in food and wine tastings at premier wine estates such as Dornier, Tokara, and Waterkloof, they were spotted zipping around on the Spier segways, experiencing Kayamadni township, petting cheetahs, and so much more!
Judging by the amount of travel-inspiring tweets, Facebook posts, and Instagrams, the experiential #Stellenblog campaign was a huge success and proved that there’s more to love about Stellenbosch that its wine. We highly anticipate #Stellenblog 2015.
Here are 20 of our favourite #Stellenblog Instagrams:
1. Feature image: Cheers from Dornier Wines in Stellenbosch, the Cape Winelands. What a spectacular setting! #stellenblog
2. Stellenbosch is a lovely town in the heart of the Cape Winelands. Love the Cape Dutch architecture.#stellenblog
3. Good morning from Stellenbosch! Our day starts with breakfast at the stunning @MajekaHouse #stellenblog
4. Absolutely stunning food, fab wine-pairings & amazing views of Stellenbosch & Table Mt. from @Tokara_#stellenblog
5. My kind of forecast! 😉 #stellenblog #meetsouthafrica
6. The fynbos floral kingdom of @grootbos nature reserve is simply amazing. Love the colours!#visitoverberg
7. Final result of our amazing meal in Kayamandi Township with @BitesFoodTours #stellenblog
8. An unaltered photo of sunset in the beautiful Stellenbosch region of South Africa #stellenblog
9. Amazing views paired with delicious food @Tokara_#stellenblog
10. Truly one of the best meals I’ve ever had at the incredible @WaterkloofWines #stellenbosch
11. I’ve never loved autumn more
12. Chocolate & wine at Waterford Estate #stellenblog #visitstellenbosch
13. In the olive tree lanes of #tokara #stellenblog
14. You can now have a glass of Bubbly Natalie at #bramptonwines in Stellenbosch. While stocks last #stellenblog
15. Today in #visitoverberg Thanks to @Grootbos for arranging the most amazing day ❤
16. Flower safari with @instavagabond @eatlikeagirl @normanroehlig @velvetescape @landlopers @grootbos #visitoverberg #grootbosmoments
17. Wonderful afternoon cooking with Lily at Kayamandi (another of Bites Food Tours) #Stellenblog
18. Time to leave Hermanus after an amazing two days. Highlight? Seeing dolphins surfing from a cessna.#visitOverberg @grootbos
Norman Roehlig (I-REF):
19. My African Moment. ❤️| #stellenblog #love
20. Incognito stroking! | #stellenblog #cheetah
Did you follow the #Stellenblog campaign? What would you suggest they add to their 2015 itinerary?
